The White Paper “Death of Ringtone” by Waves Associates Ltd discusses how Nokia’s smartphone software strategy failed and ultimately killed the brand.
In the late 90’s one in three mobile phones sold in the world was a Nokia handset, by 2007 Nokia had a market dominance of more than 40% of mobile phone sales worldwide. however in the middle of that year, with the introduction of the Apple iPhone, Nokia’s smartphone market share shrank and revenue plummented.
Authors, Donal O’ Connell, Bruce Godfrey and Nick Filler discuss how and why Nokia’s smartphone software strategy failed.
To read the paper in full please click here